Identity Development.
Sorted is an identity studio that develops the visual systems businesses are known by. From the logo outward we build identities that are coherent, flexible and built to last, working with brands in Cape Town and around the world.
What is a brand identity?
Your identity is the visible expression of your brand. It is the logo, colour, type and imagery people recognise before they read a single word, the system that makes you look like yourself everywhere you appear.
Logo
The mark at the centre of everything you make.
Colour
The palette that signals you at a glance.
Typography
The voice your words are set in.
Imagery
The visual world your brand lives in.
Layout
The structure that holds it all together.
What is identity development?
Development is the work of turning a good idea into a working system. It pressure tests the identity across real touchpoints and builds the rules that keep it consistent as the brand grows.
Research
Understanding the brand before designing it.
Concepts
Exploring directions worth committing to.
Refinement
Sharpening the idea until it holds.
Systems
Rules that scale beyond a single use.
Guidelines
Everything your team needs to run it.
Idea and system, together.
A logo on its own is a drawing. An identity is what happens when that mark is backed by a system: colour, type, imagery and rules that work together everywhere the brand appears. At Sorted we develop both at once, so what you are left with is not just something that looks good in a presentation but something your team can actually run, day after day, without it falling apart.
Identity, in practice.
All work
Willem WillemWebsite Design · Creative Direction · Identity Design · Business HQ · Social Media ManagementView →
HavenluxeWebsite Design · Identity Design · Intelligent SystemsView →
OARTWebsite Design · Identity Design · Intelligent Systems · RSVP Solutions · Business HQView →
Sorted+Intelligent Systems · Business HQ · Identity Design · Website DesignView →
Rare Ritual SkincareWebsite Design · Creative Direction · Identity Design · Packaging · Campaign · Brand Story · Intelligent Systems · Social Media ManagementView →
PeermontIllustration · Identity Design · PackagingView →
Frequently asked questions.
How much does identity design cost?
It depends on scope: a logo refresh is a different job to a full build from strategy to brand guidelines. We give you a clear, itemised quote after a short brief call, no guessing games.
How long does an identity project take?
A focused logo and colour project can take a few weeks. A full build with strategy, naming, identity and guidelines usually takes longer, often a couple of months. We will give you a realistic timeline once we understand the scope.
Where are you based?
We are based in Cape Town and develop brands for clients across South Africa and across the globe. Strategy sessions and reviews run just as well over video call, so the process stays just as thorough.
What is included in an identity project?
It typically covers strategy and positioning, naming if needed, logo and identity design, a colour and type system, and a set of brand guidelines. We scope the exact mix to what your business needs.
How many logo concepts will I get to choose from?
We typically present a small number of considered directions rather than a long list of half-finished options. Fewer, stronger concepts get you to the right answer faster.
Can you redesign or refresh an existing logo?
Yes. A refresh can sharpen up a logo that has aged badly without throwing away the recognition you have already built. We will tell you honestly if a full rebuild is the better route.
Do I need a full brand identity, or just a logo?
A logo on its own is often enough to start. If you also need business cards, packaging or a website to go with it, we can build that out as part of the same project.
What do we receive at the end?
Your final logo files in every format you need: vector source files plus print, web, social and app-icon versions, in colour and in black and white. You also get the colour and type system, a brand guidelines document your team can use going forward, and any collateral or packaging designed as part of the project.
Let's build your identity.
Tell us about the brand you want to shape, the audience you want to reach, or the identity that has stopped working as hard as it should.