Identity Development.
Sorted is an identity studio that develops the visual systems businesses are known by. From the logo outward we build identities that are coherent, flexible and built to last, working with brands in Cape Town and around the world.
What is a brand identity?
Your identity is the visible expression of your brand. It is the logo, colour, type and imagery people recognise before they read a single word, the system that makes you look like yourself everywhere you appear.
Logo
The mark at the centre of everything you make.
Colour
The palette that signals you at a glance.
Typography
The voice your words are set in.
Imagery
The visual world your brand lives in.
Layout
The structure that holds it all together.
What is identity development?
Development is the work of turning a good idea into a working system. It pressure tests the identity across real touchpoints and builds the rules that keep it consistent as the brand grows.
Research
Understanding the brand before designing it.
Concepts
Exploring directions worth committing to.
Refinement
Sharpening the idea until it holds.
Systems
Rules that scale beyond a single use.
Guidelines
Everything your team needs to run it.
Idea and system, together.
A logo on its own is a drawing. An identity is what happens when that mark is backed by a system: colour, type, imagery and rules that work together everywhere the brand appears. At Sorted we develop both at once, so what you are left with is not just something that looks good in a presentation but something your team can actually run, day after day, without it falling apart.
Identity, in practice.
All work
Rare Ritual SkincareWebsite Design · Creative Direction · Identity Design · Packaging · Campaign · Brand Story · Intelligent SystemsView →
PeermontIllustration · Identity Design · PackagingView →
OHHACreative Direction · Identity DesignView →
StaalgrasCreative Direction · Identity Design · PackagingView →
Cotton Events + IncentivesWebsite Design · Identity DesignView →
SaltCreative Direction · Identity Design · Book Design · Brochure DesignView →
Let's build your identity.
Tell us about the brand you want to shape, the audience you want to reach, or the identity that has stopped working as hard as it should.