Variable Data.
Sorted handles variable data design: one template, thousands of personalised versions. The system behind mail, certificates and campaigns where every copy is different but every copy is on brand. Cape Town based, working globally.
What is variable data?
Variable data design is a single layout that changes its content automatically for each recipient. Names, images, offers and details swap in from a data source, so every version is personal without being made by hand.
Template
One design, many outputs.
Data fields
What changes per version.
Personalisation
Made for each recipient.
Imagery
Visuals that vary too.
Output
Print or digital, at scale.
Why it matters
Personalised work performs better, but personalising by hand does not scale. Variable data gives you both: the response rates of one-to-one communication and the efficiency of producing it all at once.
Direct mail
Personal at any volume.
Certificates
Named and numbered.
Campaigns
Targeted by segment.
Events
Tailored to each guest.
Efficiency
Thousands in one run.
Scale and the personal, together.
Generic communication is cheap to make and easy to ignore. Personal communication works but usually does not scale. Variable data is how you get both at once: each piece feels made for one person while thousands are produced in a single run. At Sorted we build the template and the data logic together, so personalisation becomes a setting, not a slog.
Let's personalise at scale.
Tell us about the campaign you want to personalise, the volume you are working at, or the one-by-one job that is quietly eating your week.