Brand Story / Positioning.
Sorted is a brand story and positioning studio that helps businesses define who they are, what they stand for, and how they communicate it. Cape Town based, working with brands locally and globally to build clear, compelling narratives that connect with the right audience.
What is a brand story?
Your brand story is the narrative that gives your business meaning. It goes beyond products and services: it captures your history, values, personality and purpose, building an emotional connection, earning trust and setting you apart from competitors.
History
How your brand came to be, and how it has evolved.
Values
The beliefs that guide every decision you make.
Personality
What makes your brand distinct and recognisable.
Mission
The purpose driving your work, day to day.
Vision
The future you are working to create.
What is positioning?
Brand positioning defines where your brand sits in the minds of your audience. It identifies your unique value, clarifies who you are speaking to, and makes sure your message cuts through the noise.
Target audience
Who you are speaking to, and why.
Competitive landscape
Where you stand relative to everyone else.
Brand promise
The specific value only you deliver.
Brand attributes
The qualities that define your offering.
Brand essence
The emotional core at the centre of it all.
Story and positioning, together.
The story gives your brand depth and relatability. The positioning gives it clarity and direction. Together they form a coherent identity that resonates with your audience and holds up over time. At Sorted the process is strategic, collaborative and built for the long term. We don't just write words, we build the foundation your whole brand communicates from.
Story, in practice.
All work
Rare Ritual SkincareWebsite Design · Creative Direction · Identity Design · Packaging · Campaign · Brand Story · Intelligent Systems · Social Media ManagementView →
KnaufIllustration · Creative Direction · Packaging · CampaignView →
This Way OutCreative Direction · Identity Design · Campaign · Brand StoryView →
Frequently asked questions.
How much does brand storytelling cost?
It depends on how much discovery is needed and what you want at the end: a positioning statement and messaging pillars is a different job to a full brand story document with tone of voice guidelines. We quote after a short brief call.
Where are you based?
We are based in Cape Town and develop brand stories for clients across South Africa and across the globe.
What does the brand story process actually involve?
Discovery sessions with you and your team, research into your market and competitors, then drafting and testing positioning, narrative and tone of voice until it sounds like you.
How long does a brand story project take?
A focused positioning and messaging project usually takes two to three weeks. A full brand story document with naming or a tagline takes longer. We agree a timeline once we understand the scope.
Can you work with our team remotely?
Yes. Discovery sessions run just as well over video call as in person, and we are used to working with teams in other cities and countries.
What do we actually receive at the end?
A written brand story document covering positioning, narrative, tone of voice and messaging pillars, handed over in a format your team can use for copywriting, pitching and briefing other suppliers.
Let's tell your story.
Tell us about the brand you want to position, the audience you want to reach, or the story you have not quite found the words for yet.