Explainer Videos.
Sorted makes explainer videos that turn complicated things into something anyone can follow. Short, clear films that explain a product, service or idea in the time before a viewer gives up. Cape Town based, working globally.
What is an explainer video?
An explainer video makes a complex idea simple, fast. In a minute or two it shows what something is, how it works and why it matters, usually doing in seconds what a page of text cannot.
Script
The idea, stripped to essentials.
Storyboard
Picturing it before it moves.
Animation
Showing what words struggle to.
Voiceover
A guide through the idea.
Pace
Short enough to finish.
Why explainers work
People will watch a clear explanation long before they will read one. A good explainer removes friction at the exact moment someone is deciding whether to understand you or move on.
Clarity
Hard things made obvious.
Brevity
Respecting the viewer's time.
Retention
What people actually remember.
Versatility
One film, many channels.
Conversion
Understanding that leads to action.
Complexity and clarity, together.
The harder something is to explain, the more an explainer earns its keep. The skill is not adding production value, it is stripping the idea back until only the part that matters is left, then showing it clearly. At Sorted we spend most of the effort on the thinking, so the finished film feels effortless to watch and impossible to misunderstand.
Frequently asked questions.
How much does an explainer video cost?
It depends on length, style and how much animation is involved: a simple 60-second explainer is a different job to a fully animated character piece. We give you a clear quote once we understand the brief.
How long does an explainer video take to produce?
Most explainer videos take four to eight weeks from script to final cut, depending on the amount of animation and the number of review rounds. We will give you a realistic timeline once the scope is set.
Do you write the script and do the voiceover?
Yes. We write the script, storyboard the video and can also arrange professional voiceover talent and music, so you get a finished piece without juggling separate suppliers.
Where are you based?
We are based in Cape Town and produce explainer videos for clients across South Africa and across the globe.
What formats do you deliver the final video in?
We deliver whatever your platforms need, typically MP4 in landscape, square and vertical crops, plus subtitle files, so the same video works on your website, social media and presentations.
Can you animate our existing brand characters or style?
Yes. If you already have brand characters, illustration style or a visual system, we animate within it. If you do not, we can design a style specifically for the video.
Let's make it make sense.
Tell us about the product no one quite gets, the idea you keep over-explaining, or the concept that needs to land in under two minutes.