Cape Town · Identity Design
Identity design in Cape Town.
A visual identity that carries your brand across everything it touches, from logo and colour to guidelines, designed by a Cape Town studio that has been doing this for two decades.
Sorted Design International is a Cape Town studio that designs visual identities for businesses who want to look like themselves, not like everyone else in their category. We start with your brand strategy, then build the logo, colour and type system that carries it into the world.
Every identity is human-first: designed to work on a shopfront, a screen, a label and a business card, not just in a polished deck. Guidelines exist so your identity stays consistent long after we hand it over.
Whether you need a brand-new identity, a refresh of something that has drifted, or a full system built from scratch, our Cape Town team handles strategy, design and rollout under one roof.
What we design.
Every identity project is scoped to what your brand actually needs, not a fixed package.
Logo design and logo suite
A primary mark plus every variation you need for real-world use.
Colour palette
A considered palette that carries meaning across every surface.
Typography system
Typefaces and hierarchy chosen to carry your voice, not just fill space.
Iconography
Custom icons and graphic marks that extend the identity beyond the logo.
Patterns and graphic language
Repeatable textures and motifs that make your brand recognisable at a glance.
Visual guidelines portal
Your identity rulebook delivered as a live online resource, so your team always pulls the right logos, colours and type.
Stationery and collateral
Business cards, letterheads and the everyday pieces your team actually uses.
Identity across digital and print
One system built to work on screens, packaging and printed material.
Two decades of building identities that last.
Sorted Design International was founded in 2006 and has spent nearly twenty years building identities, not just logos. That means when we design your mark, we are thinking about your whole brand: strategy, packaging, web and the systems that carry it, not just the artwork you can see.
We are a full-service studio, so an identity project can pull in brand strategy, packaging design or web design whenever it makes the system stronger. Have a look at some of the identities we have built for clients, including Rare Ritual Skincare, Staalgras and Jin Gin.
Identity DesignStaalgras
Identity DesignRe:Spectacles
Identity DesignJin Gin
Frequently asked questions.
How much does identity design cost in Cape Town?
It depends on scope, a logo refresh is a different job to a full identity system with guidelines and collateral. We give you a clear, itemised quote after a short brief call, no guessing games.
How long does an identity project take?
A focused logo and colour project can take a few weeks. A full identity system with guidelines, stationery and rollout takes longer. We will give you a realistic timeline once we understand the scope.
Do you only work with Cape Town clients?
No. We are based in Cape Town and love working with local businesses, but we design identities for clients across South Africa and globally too.
What does a full identity project include?
Typically a logo suite, colour palette, typography, icons or patterns, and a brand guidelines document. We scope each project to what your brand actually needs.
Can you work with us remotely?
Yes. Most of our identity process happens over calls and shared documents, so distance is rarely a problem. We can meet in person in Cape Town if that works better for you.
What files do we get when the project is done?
You get your final logo files in every format you need, from vector artwork to web-ready versions, plus a guidelines document your team can use going forward.
Let's build your identity.
Tell us about your brand, your market and what your current identity is missing. We will help you find the clearest path forward.
