All work
Jin Gin.
Crafted in collaboration with Craftlink Distillery for South African musician and food personality J’Something, Jin Gin needed a brand identity and label system that could reflect its bold spirit and unique flavour profiles while allowing for visual variation across the growing range.
DisciplineIdentity Design · Packaging
ClientCraftlink: J'Something
LocationSouth Africa
The brief.
The design solution celebrates the product name with unmissable vertical type and a confident simplicity that breaks convention in the gin market. Every edition features its own colour and icon, but the signature label structure and tightly honed layout hold the identity together.
A sensory and sophisticated product brought to life with elegant confidence.
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