Staalgras.
Staalgras is a proudly South African lifestyle brand crafting botanical products for the home, rooted in local landscapes and minimalist design.
The brief.
Sorted Design International developed a brand identity that celebrates the raw beauty of the veld while appealing to a design-conscious market. The logo system takes cues from traditional seals and emblems, giving the brand a sense of provenance and quiet authority. Paired with crisp typography and subtle graphic details, it holds space between the artisanal and the contemporary. The product range includes botanical sprays, room scents and natural blends, each presented with restraint, elegance and a distinctive mint-accented palette.
Packaging design balances natural textures with clinical clarity, using monochrome botanical photography and glass-like surfaces to elevate the everyday. From swing tags to aerosol labels, every item feels curated and consistent, while still carrying a handmade quality. The result is a brand that feels modern yet grounded, ideal for both local and export markets seeking lifestyle goods with a sense of place.
Staalgras lives where clean design meets local character.
Uncomplicated, beautiful and quietly South African.
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