URhino Project.
A rhino conservation nonprofit needed a website that could carry the weight of its mission. We built one that leads with purpose and moves people to donate, volunteer and join the safaris.
The brief.
The URhino Project is a nonprofit focused on rhino conservation and awareness through curated safari experiences and community support. Sorted was brought on to design a website that could carry the weight of that mission, combining emotional storytelling with clear calls to action.
The structure leads with purpose: who we are, why it matters, and how to get involved. Key journeys guide visitors towards donations, volunteer applications, or joining the travel-based conservation safaris. We kept the layout human and grounded, using real photography, honest messaging and simple navigation. The visual tone draws on field notes, conservation journals and adventure-travel branding.
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